Where are BE-KIND™ products manufactured?

All BE-KIND products are manufactured in Austria and Great Britain.

Is BE-KIND™ a different brand than BE-KIND?

BE-KIND™ and BE-KIND are one and the same company. BE-KIND is the brand name in the English-speaking world and BE-KIND™ is the brand name in the non-English-speaking world.

What is the nature of the partnership with between Mars, Incorporated and Kind Incorporated?

As of January 17, 2018, Mars, Incorporated took a minority stake in Kind Incorporated, and the companies are now partnering to grow Kind Incorporated’s product offerings and business globally. Kind Incorporated was established in the U.S. in 2004 and is a leader in healthy snacks in North America. Kind North America will continue to be led by its existing management team, under the leadership of Kind Founder and CEO, Daniel Lubetzky. Meanwhile, Mars, Incorporated has now taken the lead in expanding the KIND brand outside of the U.S. and Canada. The brand will be known as BE-KIND™ in non-English speaking countries.

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Where are BE-KIND™ products manufactured?

All BE-KIND products are manufactured in Austria and Great Britain.
Is BE-KIND™ a different brand than BE-KIND?

BE-KIND™ and BE-KIND are one and the same company. BE-KIND is the brand name in the English-speaking world and BE-KIND™ is the brand name in the non-English-speaking world.
What is the nature of the partnership with between Mars, Incorporated and Kind Incorporated?

As of January 17, 2018, Mars, Incorporated took a minority stake in Kind Incorporated, and the companies are now partnering to grow Kind Incorporated’s product offerings and business globally. Kind Incorporated was established in the U.S. in 2004 and is a leader in healthy snacks in North America. Kind North America will continue to be led by its existing management team, under the leadership of Kind Founder and CEO, Daniel Lubetzky. Meanwhile, Mars, Incorporated has now taken the lead in expanding the KIND brand outside of the U.S. and Canada. The brand will be known as BE-KIND™ in non-English speaking countries.