Our Mission image

we are BE-KIND™

And that’s not just a clever brand name.
It’s a state of mind. And a community. And a movement.

And it’s all born of our mission:
to make the world a little kinder, one snack and one act at a time.

Because we believe when we all act with kindness -
when we help someone out,
when we make a positive choice -
we all have the power to change the world.

That’s our recipe for success.
And we’d love for you to join in.

daniel lubetzky portrait

meet Daniel

Daniel Lubetzky is our founder and CEO. But he’s also a little bit more than that. He’s a champion of not-just-for-profit business. He’s a visionary social entrepreneur. on a mission to build bridges between people. And he’s also the author of the New York Times bestseller Do The Kind Thing.

learn more and get inspired